https://www.cjchilvers.com/blog
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Tech 83% · Culture 17%
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It was an honor to be back on Media & the Machine, which has grown to be an un-skippable podcast — usually with guests who are much smarter than me.Check it out over on LinkedIn too.Rob Kelly puts a lot of work into these episodes – more than any other podcast I’ve been on (even on the big networks). For this first half hour, we get into why:Marketing teams are being slashed and we’re being lied to about the reasons.The future belongs to the independents, who can publish opinions with a voice…
Have you ever been mysteriously unsubscribed from an email newsletter? It happens to me all the time. But I expect it. In fact, it’s how I can tell which “experts” are really beginners.I subscribe to a lot of newsletters and I use RSS to read long-form newsletters, which can look confusing in a creator’s analytics. Most newsletter audits and how-to’s tell creators to “clean” their lists as step one in a long plan to improve their content strategy. My confusing analytics often earns me a top…
Over in the VIP Lounge, I published a small ebook of readers’ favorite quotes from 20+ years of publishing. I started it last month because I thought it would be the easiest project ever — a nice extra for paid members, filtering my collection of ~2,000 quotes down to the 200 most highlighted. It was not easy.Check out the intro to find out why.Now, to create a “gardened” archive, I’ve started going back as far as 1987 to try to dig up my first issue of my first newsletter. I just really want…
A new algo dropped from Google and it appears to have the world of SEO in a tizzy.So what?If you’re like me, you’ve learned to recoil at the thought of playing by the rules of someone else’s game instead of serving your readers. And besides, isn’t AI taking over from search?Well, kinda…There are a few notable new challenges that have arisen with this update, in combination with industry deals, that should have bloggers and newsletter publishers more concerned than usual.Google will be the…
AI’s weakness lies in technology that predates the web.AI is now the single most-cited reason for job cuts in the U.S. CFOs expect AI-driven cuts to be 9x higher this year, with 44% of all CFOs saying they’re planning layoffs.9-to-5 jobs haven’t been safe for a while and people are finally noticing.Independence is no longer a nice-to-have. It’s about survival.For most of my career, the argument for going independent sounded like a lifestyle pitch. Start your LLC. Work from anywhere.…
I have a handful of links for you to check out this time. It’s very old school, but that’s how I like it!The $200 plastic box opportunityWant proof that personal brands still beat corporate brands, even in the AI era? Look no further than
