Do experts keep cleaning you?

Have you ever been mysteriously unsubscribed from an email newsletter? It happens to me all the time. But I expect it. In fact, it’s how I can tell which “experts” are really beginners.I subscribe to a lot of newsletters and I use RSS to read long-form newsletters, which can look confusing in a creator’s analytics. Most newsletter audits and how-to’s tell creators to “clean” their lists as step one in a long plan to improve their content strategy. My confusing analytics often earns me a top spot on the list of readers to be “cleaned.”Engagement analytics lie all the time. No one really knows your open rate or click-through rate. The best you can get is a general idea.There are all kinds of reasons someone disengages that have nothing to do with your content:People leave jobs (and email addresses) behind. People get too busy to read their email…for long periods of time. People use RSS.People die.You don’t know if you don’t check.A better way to measure engagement is to get to know the…