FUJI X WEEKLY

I was a little shocked when I read that Kodak is rebranding two iconic film lines. Portra is being renamed Ektacolor Pro and T-Max is being renamed Ektapan. Portra (in particular) isn’t just a brandname, it’s a look that everyone knows (or at least thinks they know). When you see Portra, you know it’s Portra. […]

I have an upcoming project that requires the invention of a new Fujifilm Recipe. I’ll have more details on all that later, but the thing to know now is that I created a few different options, but there could only be one winner. This Avalon Ace Recipe is not the winner, it’s the runner up. […]

I was flipping through the pages of a photo album that my grandma had put together a long time ago, when I saw something interesting. Most of the pictures in this book were captured before I was born, and some when I was very young. I came across a group of color prints that all […]

In my Fujifilm said What?! article, I stated that the number one thing Fujifilm could do to quiet the autofocus critics is to make the AF settings more intuitive, and have it programmed to work well for most straight-out-of-the-box. Fujifilm offers a lot of customization to maximize autofocus performance for each person’s specific use-case and […]

I remember a long time ago heading out with my old Canon AE-1 loaded with a roll of 35mm film. If I had planned ahead, I might have had a second or third roll in my pocket or camera bag. You were limited by the film you had loaded into the camera, and maybe the […]

PetaPixel published a couple of articles recently detailing an interview with Fujifilm at CP+. Phototrend also interviewed Fujifilm at this event, which resulted in some interesting answers. PetaPixel’s conversation was much different, so let’s talk about what was said and what it means. For one article, PetaPixel asked, “How will Fujifilm fix its video autofocus […]