Fujifilm’s Hidden Feature: Advanced Filters (plus, what Fujifilm should do with it on future cameras)

Pop Color Diptych — Fujifilm X half There’s a feature on most Fujifilm cameras that few use—you might not be aware that it even exists—called Advanced Filters. Fujifilm introduced Advanced Filters in 2013 with the X100S and X20. With the exception of a few early models, your Fujifilm X-series camera has Advanced Filters (however, GFX models does not have it). Find Advanced Filters on the Drive Dial or Drive Menu (depending on the specifics of your model). For older cameras, Advanced Filters are JPEG only; however, on newer models, you can save a RAW file in addition to the JPEG. Since its initial implementation, Fujifilm has left this feature unmodified, offering the same options on each camera generation. Why are the Advanced Filters so obscure and not widely used? Worse, why is it actually detested by some who have tried it? Well, the short answer is that Advanced Filters aren’t “advanced” at all, and are probably the most gimmicky and sometimes cringy thing Fujifilm has included in…