The Futility of Showing Up

Writing essays is easier than posting them. I learned that the hard way. Social media is a tough game to crack. Tougher because it demands consistency. Which, if you lack, you are done. The algorithm is fickle. The people who succeeded have no idea how they managed it. So they parrot consistency. Because that is the only thing that makes sense. Showing up every day is not the issue. I show up every day to a blank page anyway. That does not bother me. Because the expectations are aligned. I know nobody is going to read. Or very few will. With a blog, you can always count on it becoming your personal diary. I am building the writing muscle with these daily essays. Speaking into a void. But once in a while I have to ask: what exactly is this training for? They say writing every day is therapy. Therapy because you are paying for it without getting anything in return. I tried converting my essays into shorter formats for X and Substack Notes. I turned a few into standalone newsletters for…