1 hour ago · Art · hide · 0 comments

Mercedes-Benz at Abandoned Motel – Santa Rosa, NM – Fujifilm X-T5 – Provia Positive Provia, which is found on every X and GFX camera, is Fujifilm’s standard Film Simulation. Each camera is default set to Provia out of the factory. It is named after Fujichrome Provia slide film, but it wasn’t actually intended to mimic that emulsion. Instead, Fujifilm designed Provia to produce pleasing colors, especially to those who come from a digital photography background (which is perhaps why those who learned photography on film don’t tend to appreciate it quite as much). “Feels like you are seeing reality” is how Fujifilm described it, which is to say that it’s relatively true-to-life. Fujifilm has also said that the Provia Film Simulation produces “vivid memories that will never fade.” While it is a good option for a wide variety of subjects and situations, Provia isn’t my personal favorite, but that doesn’t mean it should be overlooked. In fact, the Provia Positive Recipe has quickly become…

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