A web presence takes time (lots of time)

Some things need time to mature. For example, it takes years to build an organic presence. Yes, you can spam and cheat, or go viral or whatever, but what you build will most likely die away as fast as it came. For a true and lasting following, be that for your band, your blog, or your business, nothing beats the slow and steady approach. This is one of those things I have been around long enough to notice. I have just enough data in year four for Matt’s Social Node that you can see the process I am talking about. Take my social node blog as an example. Despite a few “breakout” weeks, the trend in people interacting with my stuff climbed slowly over time. Instead of chasing trends, I continued to be myself and gradually found people who appreciate that. As a result, those who see my stuff are (on the whole) pleased to see it. Those are my people and the ones I wanted to connect with anyway. As a result, I have few junk followers (people who follow but totally ignore you). Yeah, it…