The Best Don’t Always Win

Being good enough is not enough. Others must also know that you are good. But you are never going to be the absolute best. There will always be someone better than you. Such is the world. In that case, all you have to do is be more popular than the person who is better than you. That’s how brands always win. The brands at the top aren’t necessarily the best ones. They are there because they won the race for popularity. Social media has made this abundantly clear. You will often find the best content coming from people who aren’t making an effort to be popular. Meanwhile, the most popular ones are often just regurgitating what others wrote eons ago. This applies even in corporates. The most hardworking employee is seldom the one who gets rewarded. The most popular ones do. This isn’t necessarily sycophancy or company bias. It is simply that some people are better at popularising themselves and their talent, long before the actual, and perhaps better, version gets an opportunity to…