Meet the new Fuji X Weekly Logo!

For the first time in nine years, Fuji X Weekly has a new logo! The old one served me well, but it was time for a refresh. Typically logos last for seven to 10 years, with a mild refresh somewhere in the middle, so nine years is a good run. The original Fuji X Weekly logo was nicknamed The Teton X. I made it using PowerPoint (yes, PowerPoint!). I’m not a graphic designer and don’t know much about creating logos, but I knew that I wanted it to be an X, because—well, you know—Fujifilm X-series cameras and all, plus ‘X’ is this website’s middle name. The logo as a letter, and specifically X, made a lot of sense to me. I found a font that I liked, put a photo into it, and called it good. There’s a lot more meaning to it than that. First, the picture is of the Grand Tetons, photographed at the iconic Snake River Overlook where Ansel Adams captured one of his famous photographs. I wouldn’t have said this back then, but I’m pretty convinced now that Ansel Adams would have appreciated…