google’s gunst

mo­men­tan wird all­über­all die­ser ar­ti­kel von ka­tie bak­er emp­foh­len, in dem es um die tief­grei­fen­den ver­än­de­run­gen der goog­le-su­che in rich­tung KI-ant­wor­ten geht und wie sehr web­sites die sich auf such­ma­schi­nen­traf­fic ver­las­sen ha­ben und da­für op­ti­miert ha­ben, dar­un­ter lei­den. theringer.com: The End of Google Search—and the Internet—as We Know It Last month, Boulia­ne was one of the guests on an NPR seg­ment about the ch­an­ges to Goog­le; he told the hosts that his traf­fic was down 75 per­cent sin­ce AI Over­views was laun­ched in 2024. An­o­ther guest, Aman­da Na­tiv­i­dad of SparkT­oro, of­fe­red a sobering stat (well, un­less you’re a pro­duct ma­na­ger at Goog­le) about “zero-click” ra­tes the­se days. “Six­ty-eight per­cent of all U.S. Goog­le sear­ches end wi­t­hout a click,” she said—mea­ning that users get what they need di­rect­ly in the search page (or just get dis­trac­ted, I guess) wi­t­hout ha­ving to vi­sit any out­side sites.…