News: Upcoming Kodak Camera With Film Simulations

A Fujifilm X-T5 mocked up as a Kodak model A couple of years ago I disguised my Fujifilm X-T5 as a Kodak model, programmed with Kodak-inspired Film Simulation Recipes, which I took to the Grand Canyon. I made a YouTube video about the experience. In the video I wondered how the camera industry might look different today had Kodak made retro-styled cameras with built-in Kodak film aesthetics. We will never know, because Kodak never did it. After they filed for bankruptcy, Kodak was split multiple ways, with the digital camera arm going to JK Imaging. Today’s digital Kodak cameras, which are digicams that look straight out of 2009, are incredibly popular right now. They aren’t made by Kodak, though, because Kodak no longer makes digital cameras. JK Imaging owns the licenses, and uses the Kodak name. Interestingly, an upcoming Kodak branded camera is coming soon that is retro-styled and has Kodak-themed Film Simulations: the C10. Make no mistake, this is still a digicam; however, there…