Kodak Renames Portra and T-Max

I was a little shocked when I read that Kodak is rebranding two iconic film lines. Portra is being renamed Ektacolor Pro and T-Max is being renamed Ektapan. Portra (in particular) isn’t just a brandname, it’s a look that everyone knows (or at least thinks they know). When you see Portra, you know it’s Portra. […]