Jukka’s blog and email list journey

Every now and then, I like to share the love by focusing on a blog I have found and enjoyed. Today I’d like to share Jukka’s blog. Jukka is a business geek from Helsinki, Finland. Long-time readers will know I love reading the blogs of my fellow geeks. For my focus in this introduction/review, I will explore two posts about email lists. They date back to June 2024. (Like me, Jukka is a sporadic releaser of blog posts). Two side notes: (1) This is a long-form exploration (Fediverse readers, you might want to come blogside for this one); and (2) I keep using the colloquialism of eating your lunch, which means that someone or something pushed you out of the way like a school bully and soaked up all your customer pool: They ate your lunch. Why start a newsletter instead of writing a blog? I feel I need to explain myself a bit here on this “legacy” blog – considering a few people have also asked me directly about it. “Why a newsletter?” I’ll provide my reasons and thought process here,…