„Wer monetarisiert die Wahrheit?“

Die Frage aus der Überschrift stellt Francesco Marconi von der Firma AppliedXL in diesem Paper. Seine Antwort: „The media industry is splitting into three different species. The Intelligence Business, the Attention Aggregator, and the Public Good. Only the first has pricing power in an era of abundant content. The second faces structural collapse not because awareness lacks value but because AI is making it free. The third will not survive as a business and it needs a different funding model entirely. These are not stages of evolution. They are distinct businesses with distinct economics. The classification is determined by who pays and what they do with it … The question for every institution is not whether to move right. It is whether it has intelligence assets trapped inside a content wrapper.“ Immerhin nur jemand von einem Start-up und nicht Nostradamus, der das schreibt. Aber leider (natürlich!) deckt sich das ziemlich mit meinen – wie immer ziemlich pessimistischen –…