Ad Infinitum · Matthias Ott For 25 years, Google Search was built on a contract. The web provided the content – bill...

Ad Infinitum · Matthias Ott For 25 years, Google Search was built on a contract. The web provided the content – billions of pages, freely linked, freely crawled. In return, Google sent people back. The link was the unit of exchange. It’s what made the Web thrive as an information system: you publish, Google indexes, users click through, and value flows back to the source. Win-win. That contract is now broken.