At Google I/O this week, the company announced the biggest change to Search in 25 years. The ten blue links? Gone. Instead, you get “generative UI” – custom interactive widgets, built on the fly by Gemini. You get “information agents” that monitor the web for you around the clock. You get mini-apps you can build right inside the search box, using natural language. And with Gemini Spark, you get a personal AI agent that runs 24/7, connected to your Gmail, your Drive, your calendar, your photos, and soon your local files and third-party services. It’s ambitious and also impressive at times, no question. It’s also a staggering gamble. Google is dismantling the very product that built its empire – and rebuilding it into something entirely different. Watching the demos, I kept asking myself two questions. First: what if people don’t actually want to use search this way? And second: Where did the ads go? Google made $295 billion in advertising revenue last year, out of $403 billion in…
No comments yet. Log in to reply on the Fediverse. Comments will appear here.