Why I built Pagecord

I started blogging in 2005 when I set up my first company, a consultancy that was just me contracting myself (and my soul) into financial institutions to hand-write code in exchange for cash in the City of London. I had to wear smart trousers, shirts and shoes but I got away without a tie. People carried briefcases. It sounds almost Victorian, doesn't it? I was never a prolific blogger and many of the posts I wrote back in the day got binned because they were terrible (although some survived). I found the self-promotion excruciating, but my enthusiasm was real even if the dedication wasn't. Twenty years later I'm now more prolific, primarily because I built a blogging platform of my own and it was never gonna dogfood itself. I still cringe at the self-promotion, but I've learned to get over that because I know it lives only inside my head. Anyone who ever tried to build a blogging platform will know that the basics are simple, but there are many, many hidden gotchas, ballaches,…