A Diamond in the Rough: Startup Founder Survival Guide by David Politis

The first time I read Obviously Awesome by April Dunford, I breathed a sigh of relief. Someone had finally written the positioning book that desperately needed to exist — and one that I had long suspected I might someday need to write myself. My reaction came not from the material — which I love — but from seeing it materialized as an actual book. Once I read it, I immediately knew I wouldn’t have enjoyed writing it [1].That kind of work needs to be tactical, prescriptive, and structured in ways that don’t come naturally to me. I prefer essays, arguments, conceptual frames, maybe with a few nuggets thrown in. But the book needed to exist, and she wrote it brilliantly. I didn’t have to worry anymore. I could stand on the shoulders of giants.That experience repeated itself recently when I bumped into David Politis at the Work-Bench offices in New York. A veteran founder/CEO (including BetterCloud) and blogger (Not Another CEO), I was excited to discover that he’d written Startup Founder…