many people's business is really not that impressive

I've recently participated in an entrepreneurship workshop hosted by my university, which focused on idea generation for a startup. I have absolutely no plans to do that, and I think I am the wrong person for this, but I wanted a brief glimpse into the mind of people in that space. We tend to be complete opposites, and I wanted to know and understand how they think and what makes them tick. I didn't last longer than 30-40 minutes in it; the language around all of this just sounds very cringeworthy to me. Anything very hypercapitalist, neoliberal, sales-y just gives me the ick. All I saw was very naive people misled by the idealization of "being your own boss" our society has, without a plan or a problem to solve. It was still impossible for me to empathize and see what they see. Once in a while, I think about how many businesses are just a step between you and the source and just take over a single step for you (if at all) and it baffles me. It weirdly seems illegal when it’s not! As…