Notes on Designed for Digital by Jeanne Ross et al

I speed-read this book a couple of Sundays ago and took a few notes. Popping them here in case they’re useful to anyone. I wasn’t wowed at the time but some of the book’s language and framing has grown on me, as alternative ways to get concepts across that sometimes fall flat. The main takeaway (and reason the book was recommended to me) is this distinction it proffers between internal IT and customer-facing digital: Most companies are going through two transformations… One that digitizes the company – i.e. uses digital technologies to enhance operational efficiency. One that pursues new digital customer value propositions – i.e. uses digital technology to rapidly innovate new digital offerings. Both matter, they’re symbiotic, but the first one is ‘table stakes’ (operational excellence is a must have) while the second creates competitive advantage. This naming convention does seem a good way to communicate the distinction to colleagues who think you mean internal automation and…