Kickstarter Whales – Guest Post

Today’s post comes from Scipio202, a moderator on the Sly Flourish discord who does business-related academic stuff in his day job. TL;DR An analysis of million dollar crowdfunding campaigns, looking at the trends in cost, particularly for the highest price “whale tier”. The analysis shows that there is drift upwards in campaign cost, but this is coming mostly from an increase in the low/mid tier price points rather than an expansion of the whale tier. The whale tier is critical to million-dollar crowdfunding campaigns, providing just under a quarter of total funding. The median whale tier costs $478. Read onward for more stats and analysis. Purpose of the Analysis First off, my thanks to the Patchwork Paladin for suggesting I write this up, and offering to host it as a guest post. One of my hobbies is tracking the business side of the RPG hobby, and crowdfunding campaigns (particularly large campaigns that bring in over a million dollars) are an increasingly important part of that.…