music press adverts

I am obsessed with the advertisements in the old music papers - the New Wave era is particularly rich for the semiotician and lover of graphic design trends, but then so is the Old Wave era. For a historian, it's almost as rich material to draw on as the actual journalism.However that is not my subject today - my subject today is advertisements for the music press. I'm going to start looking for the ink-and-paper versions, which I suspect are clueless in the extreme. But for now here are four videos for weekly music papers, going from the early '80s to the 2000s.These were posted by someone at ILM.I remember a radio advert for Melody Maker during my early years of being there that was a really irritating jingle and the chorus went something "Read music, read Melody Maker" in a sing-song sort of matey voice. Or was it "love music, read Melody Maker"? Can't recall but the jingle is lodged in my brain like an indestructible tapeworm.There was also a T-shirt floating around that said…