A common refrain in business and product circles goes along the lines of “What gets measured gets managed” or “You can’t manage what you don’t measure.” The gist is that measurable data should be the driving force behind decisions. Otherwise you can’t determine the return on investment (or the business impact) of those decisions. Numbers are everywhere these days. In analytics, we track the number of visits, conversions, retention, bounce rates, and so many other minute details. In social med...
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