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On 27 September 1929, the Cincinnati Post ran a photograph of a comely young flapper staring at a yo-yo, accompanied by a drawing of the toy in action. Under the headline, “It’s A Yo-Yo,” the newspaper explained:“Latest fad sweeping the country, one known in the Philippines for generations, is the yo-yo. A yo-yo is a weighted disc-like spool, with a string wound around its axle. To ‘yo,’ one holds the string and drops the spool. The string unwinds and then the momentum causes it to rewind in ...

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