Selling to practitioners vs. selling to technical decision makers

Link: https://lobste.rs/s/oznirn/redis_cost_ambition#c_dzrja0Mitchell Hashimoto (founder of HashiCorp, creator of Vagrant and Ghostty) commenting on Lobste.rs about how software products are sold: For software solutions, there are two main groups: practitioners and technical decision makers (TDMs). Practitioners are the main users of a piece of software (and in the case of OSS, adopters, though not the case always). TDMs are the higher level management with budgetary discretion that are making broad stroke technical decisions.The Redis landing page to me looks like a TDM-oriented site. And the "real-time context engine for AI" and AI focus feels correct for that target user.You know the phrase "no one ever got fired for choosing IBM?" The thing about 90% of TDMs is that they're motivated primarily by NOT GETTING FIRED. These aren't people who browser Lobsters or push to GH on the weekend. These are people that work 9 to 5, get paid, go home, and NEVER THINK ABOUT WORK AGAIN. So to…