Three agency owners flew to a jungle in Central America with nothing but a suitcase and a vague sense that their businesses could be more. Five days later, all three had stopped doing the work that made them successful, started building things that scared them, and couldn’t stop talking about what they’d seen. One of them printed out a document I wrote for them and put it on his wall. Another updated their LinkedIn title to CEO before the plane landed. The third started interviewing executiv...
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