Note on The Ghost Effect via Paul Ford

I’m referring to that experience as the Ghost Effect (movie, not CMS). If you talk about something dangerous that might happen in the future, people nod along and file mental notes. If you talk about something dangerous that happened in the past, they listen to see what they can learn. But if you talk about something huge and dangerous happening right now, people get really polite and change the topic. The combination of vast scope and immediacy—and the fact that you can’t really see or touch...