I was remembering that time when the MrBeast training manual was leaked and people thought it might offer some insights into how to win at YouTube. Well, it certainly gave some insights into MrBeast. How to succeed in MrBeast Production | simonwillison.net There was a part of the manual that made a clear argument in favour of ‘virality’: This is what dictates what we do for videos. “I Spent 50 Hours In My Front Yard” is lame and you wouldn’t click it. But you would hypothetically click “I Sp...
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