The GTM for Developer Tools Is Breaking in Two Places at Once

A product manager opens Cursor on a Tuesday afternoon. The app they’ve been shipping for the last three weeks needs transactional email. They type a prompt asking the agent to wire it up. Cursor picks an SDK, installs it, writes the integration, and they keep building. They never open your docs, and there’s no comparison post for them to read because they don’t know there’s a comparison to be made. They find out which provider they signed up for when the welcome email lands.That provider is Resend, picked by an agent before they knew there was a choice to be made.This is happening at scale right now to every developer-facing company, and most of them are still running the GTM playbook that worked five years ago. The playbook isn’t exactly wrong, it’s just covering a smaller share of the actual audience than it used to.What’s happening across the industry is that two distinct shifts hit dev-tool GTM at the same time. Most companies are only responding to one of them, or neither. In…