My Social Media “Strategy”

Once upon a time, I was an early adopter of any and every interesting social media app or site. I had a Facebook account when you still needed an edu address to sign up. I created an Instagram account in the first month (and secured a three character username). I tweeted before it was called a tweet. Over the years, my approach to social media has gone through ups and downs. More recently, I’ve cancelled more accounts than I’ve created. And I’ve honed a set of principles that I think are a go...