SEO auditing and the business of making you anxious

More than one page for same language in hreflang: 614 URLs Ever got a similar message from one of the "SEO audit" tools? I have and I do constantly. Both from major players like Google: "Hey look, you have got a gazillion non-relevant errors!", to a more sophisticated, "industry-standard" tooling which I will not name here. The issue is that the business model of SEO is rigged. It is a bit like insurance or most of the things related to legal stuff. Step one is to make it as complicated and convoluted as possible. Step two? Profit. Because nobody would ever have the time to figure out all that. Here is a screenshot of an email I got from one of such tools: One critical item is hreflangs that are bad on my site. Except for... my tool literally deals with them and I took care to study their own documentation on this matter. In fact, I implement two ways of propagating hreflangs from that page. Did that tool took notice of both of them? Of course not, why bother. Better mark it as an…