Indigo: A Well Designed Social Media App For Those Who Need It

Here’s something I’ve been recently thinking about software. There’s really nothing new under the sun. And the skies have been cloudy for a good while. It feels like we’ve reached a point where the only difference between apps within a category boil down to execution and design. Often not even then. Perhaps we’ve exhausted all of the ideas for what software can do and we’re just looking for a better iteration of what we already have at hand. I’m talking on a consumer level. Beyond whatever AI supposedly offers, and the explosion of social media apps that happened when Twitter x-ed itself out, I can’t name an app or piece of software in the last few years that wasn’t a different version of something that already existed. Even AI software feels like it’s more of the same, just at a quicker pace. Certainly there are nuances. But over time they tend to blur. As an example, take weather apps. They’ve all recently followed the leader (I don’t know which app that was) to display variable…