Pumper Nic

Before any of McDonald’s, Burger King, or Wendy’s arrived in Argentina, I grew up next door to a fast-food chain called “Pumper Nic”. The closest to my childhood home was the one prominently located in the corner of Avenida del Libertador and Hipólito Yrigoyen, in my neighborhood of Vicente López. My mum used to take me there every so often, and I’d gladly have my Mobur (a sandwich with ham and a fried egg) or Pumper (the hamburger equivalent to the “Big Mac”) with some Frenys (the name given to the French fries in the chain). After eating, one would dispose of the tray and trash in a bin decorated with Nic, a hippopotamus that would happily engulf anything you threw at him. Even more: my mother organized my 8th birthday in that Pumper Nic restaurant, on Saturday 5th, 1981, with all of my school friends. I’ve got some pictures of that event somewhere in a box. The Pumper Nic chain collapsed during the 1990s, mostly because the original logo looked exactly like the one from Burger…

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