The 500-Square-Foot Music Store

As I sit here, everything’s being hacked. Whether it’s Microsoft being down today, probably maliciously, just a guess, or, very playfully, Akai announced today that you can now vibe-code your own plugins. And my question is always, like, why? I’ve seen friends release their own plugins that look like everybody else’s plugins. And I’ve never been able to tell one plugin EQ from another. And if you can, you’re a dick. So, here’s how I think it’s gonna go. I think the world of huge music stores, obviously, is dying. It’s too general. Fender has basically ruined the guitar industry for some amount of time with overproduction and over suing and all kinds of stuff. And I think the only way you win is by getting small and specific. Pareto’s principle applies. Roughly 80% of your business will come from 20% of the people. So, the stores that will be up and running, physical stores, will have to focus on something. This is all to say, if I had a store, I would track YouTube and get, like, the…

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