Air New Zealand extends brand into telecoms

Mobile service with travel eSim plansAir New Zealand has launched a mobile service offering travel eSim plans for international visitors and New Zealanders travelling overseas. It will also offer a monthly mobile plan for domestic customers, using One NZ’s network.The move extends the airline’s brand into telecommunications, with Air New Zealand selling mobile services alongside flights. The travel eSims cover more than 140 destinations and let customers choose plans for their destinations and travel dates, including transit stops.Air New Zealand has an established relationship with New Zealanders who travel overseas, as well as inbound visitors. That gives it a potential sales channel for mobile services aimed at both travellers and customers at home. The company says global revenue from travel eSims is expected to grow almost five-fold by 2030.Revenue opportunityChief customer and digital officer Jeremy O’Brien said the service would give the airline another way to serve customers…

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