Confusing Labor With Creativity

This is such a good take on how we should think about creativity and the creative process at a time when much of the necessary labor can be automated away: Shigeru Miyamoto, translated by Video Games Chronicle: “Our generation lived through a period of rapid computer development—a time when tools were constantly evolving, moving from typewriters to word processors. In the past, for instance, designers were taught in school how to create beautiful lettering for posters; possessing that skill alone was enough to be called a ‘designer.’ Alternatively, one could simply take a design that was trending abroad, give it a ‘Japanese-style’ twist, and be labeled a designer. However, as computers and technology advanced, a designer’s true individual capabilities, such as their innate sense of layout, finally came to the fore. I believe generative AI represents a similar shift. We distinguish between ‘creating’ something and the ‘labor’ involved in the process. When you set out to create, you…

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