The Spam Resource Guide to Buying an Email List

Welcome to the Spam Resource Guide to List Purchasing! Everything you need to know about buying an email list, and it fits in just one word: Don’t. That’s all. Thanks for reading. See you next time.Just kidding. Why are you here? I know why you’re here: You’re an email marketing manager, and somebody above you just told you to go buy a list. Maybe leadership assumes that’s what everybody does. Maybe the quarter is looking rough and the word from on high is “growth at any cost.” Either way, it’s now your job to explain why that’s a bad idea, and “some guy with a deliverability blog and a chip on his shoulder” probably isn’t going to cut it in the next staff meeting.So this one is for you. I’ve gathered up documentation from mailbox providers, email platforms, regulators and industry experts, all pointing to the same conclusion: email marketing success is built on permission. Forward this post. Print it out. Staple it to a budget request. Whatever helps.What the Mailbox Providers…

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