We can now build considerably more, but should we?

Take the application on your computer that you’re most familiar with. Now imagine its creators opening up the product roadmap to 100 randomly selected users. They would build every feature request, idea, and redesign these people would come up with for half a year. Do you think you would still use that tool in two years time? I’m pretty sure I would not. I think it would turn very quickly into an obtuse mess of a product that would do everything badly. This question came up recently when I was talking to a friend of mine. He told me that some people in his organization believe that AI has effectively solved the engineering bottleneck. Where we used to ship one feature a month, we can now ship twenty. I don’t doubt that you can build twenty features, but I very much doubt that you can add twenty times the value to your product this way. The forgotten art of maturing a feature In the early 2010s I consulted at some startups, and I’ve always loved the sleight-of-hand tricks I saw there.…

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