The Aura frame

A year ago, I was on a hike with some colleagues when a few of them started raving about the Aura frame. I hadn’t heard of it. They described it as one of those no-brainer gifts for your parents: a digital frame you can load with photos remotely, so they always have fresh ones from your life in front of them. We bought one each for our parents and for us at the start of the year, and loaded them with our favorite photos. They’ve become one of my favorite additions. I think I appreciate them more after Bill Perkins’ Die with Zero insight that experiences pay out dividends over time. Every time I walk past it, I catch a photo that instantly transports me to a memorable experience, and brings a small wave of joy. It’s a simple idea: a frame that keeps cycling through your best memories. Aura executed it well. Well played.

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