Now the New York Times might be buying Letterboxd

Pat Saperstein, writing for Variety: The price is reported to be about $[US]330 million, which amounts to more than 20 times Letterboxd’s projected earnings for 2026 of about $[US]15 million. The New York Times said that the deal was not yet final. If the deal proceeds, it is said Matthew Buchanan, and Karl von Randow, the New Zealand based founders of the social film cataloguing website, will retain their leadership roles. The same thing happened of course when Meta, then Facebook, bought Instagram, but let’s not to think too much about that. Meanwhile, it seems efforts by Netflix to acquire Letterboxd have stalled.

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