Right Advice, Wrong Execution

In a recent interview in Japan OMDS chief Setsuya Kataoka has been quoted as follows:To be honest, shortly after we started m4/3, I briefly considered expanding into full-frame or APS-C as a future option.However, then another manager told him:That was absolute spot on advice.The problem for Olympus (now OMDS) was in the execution. And the first camera I’ll point out—again, this isn’t the first time I’ve mentioned this—is the Olympus Tough. Why we don’t have an OM Tough-7 at this point that uses an m4/3 image sensor is beyond me. That one change, alone—though I’d advocate for a few more—would make it not only unique, but desirable small compact camera.The second camera I’ll point to is the OM-D E-M1X, which violated the premise behind m4/3 sensors (produces smaller, lighter, but capable cameras). I’d guess that because this required body and other changes that it delayed other models that would have resonated better.When you consider a “product line,” the first question you have to…

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