Moving at Different Speeds

Apple, a company that is (mostly) running on yearly update cycles, is according to sources, being asked by new CEO John Ternus to “move faster.” My interpretation of that isn’t so much that Ternus wants shorter product cycles, but rather that he wants to see more features and performance out of each future generation. In other words, same cycle, more change.Contrast that to what we’re seeing in the camera market: longer cycles, less change. Some of this is not really the fault of the camera makers. They’re at the short end of the semiconductor delivery chain, and the big tech companies are grabbing all the fabrication time and frantically iterating as they do, making new camera image sensors and SoCs (System on a Chip) have longer gestation times. Fujifilm, Nikon, and Sony have all been hit with this slower delivery of new chips. All have products whose original announce dates have been delayed. That’s not going to change any time soon. Given the small unit quantities involved, it may…

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