Re: A Good Story Needs a Book

Every content medium comes with their own reader’s behavior. You can’t complaint about people not reading your social media posts. Because people don’t read on social media. They skim and scan down feeds. Just take a look at someone “reading” on Instagram, LinkedIn, or TikTok: Scroll, scroll… Go back for a few seconds, like… Scroll, scroll… Just like Herbert Lui wrote in A good story needs a book: When someone watches a video, they stay for a minute at most… But when someone reads your work, they are staying for potentially hours or days. They invest active time and energy into understanding your ideas, which then rattles around in their brain for the rest of the day. They are also making a decision to change, and letting you influence them. Blog posts or essays live longer, and have more room to share deep ideas than tweets, carousels, or social media posts. But the best medium to share and preserve stories are books. They have longer life spans. They give you more authority. They…

Commenting on Bubbles has been removed. Why? If you want to talk about this post, write to the author, use the comments on their blog if it has them, or reply with a "RE:" post on your own blog. Suggestions? feedback@bubbles.town