Iteration by prompt

Every week I’m inundated with email offers and pitches of one kind or another. It’s one of the side effects of running a small media company. Most are cold calls, though increasingly well targeted thanks to AI, and over time the products being pitched have become more polished and complete. I can’t name names, but one I received last week, for a storytelling product, was incredibly well packaged, superior in look and feel to what we produce. The writing wasn't the best, but everything else looked well done. The whole product and campaign was created with generative AI. I couldn’t create something like that without spending a large amount of money on a design firm, if I could find one.Not everyone agrees or has had the same experience, but I’ve run my own experiments with illustration, ad copy, photography, and animation, and what I’ve seen lately feels like a tipping point. Generative AI can now produce work that is technically superior to all but the most talented human creators, or…

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