hashtag ugh christmas

Y'all I am NOT feeling the oncoming Christmas season. I am even less feeling the already-here Christmas season I keep encountering in stores. MOAR DOPAMINE US consumer culture (possibly in other countries too but this is the one I've spent the most time in) runs on hijacking our dopamine. Our entire consumer culture is about manufacturing wants and then only-kinda-just-sort-of-enough fulfilling them to keep us coming back. Yet Christmas - and its related dead-of-winter holidays like Saturnalia, etc. - is a holiday about recovering some dopamine when the weather is getting ever colder and darker and the food supplies, which looked so ample in October, are starting to raise questions about whether they'll actually last until March or April. The *point* is that tasty foods and shiny lights and songs and gifts are supposed to give us a boost. But how the hell does that work when we're already bombarded by vast quantities of hyperpalatable calories, massive light pollution, noise so…

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