Apple Store Subscription Sign-Up Controversy Exposed

Joe Rossignol for MacRumors: The problem is that some employees allegedly activated these trials without adequately explaining to the customers that they would be automatically charged at a later date, according to tipsters who contacted Rossmann. For example, some employees would allegedly rush through the process or were even told to position the trials as “gifts.” Until early last week, Apple was tracking a metric known as the “services attach rate,” with a target of 40% for each retail employee at at least some U.S. stores. In other words, employees were encouraged to get at least four out of every 10 customers they assisted with a device purchase to also sign up for at least one subscription. In some cases, employees allegedly even tapped the “Agree” button themselves without receiving the customer’s informed consent, seemingly in an attempt to ensure that their “services attach rate” was as high as possible. I think the last month has included the most visits to Apple Stores for…

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