🌰 searchability and ai

Instagram, YouTube, TikTok and the like want you to only search on their platforms, even if their search sucks. In the early Internet, websites wanted (and still want) to be crawled by Google, Yahoo, etc. The social media era said “actually, needing an account to see this content is the point”. Do LLMs flip that around again? If the agent never reads the FB post or NYT article, it won’t mention it to the user. The user never sees the paywall, they move on to something else. FB will want you to use Muse because it can search IG or Marketplace, say, while ChatGPT can’t. But what the content creators FB pays in “exposure”? Will duplicating their Instagram to an SEO website look more favorable now? For the exposure to Dots and Duet and Town and whatever else? They’re already on TikTok and Reels and Shorts and and and. If they can set up one Wordpress site: post there and have the agent post post post across? Of course power – the only element to defy the law of entropy – will likely…

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