On what moves us forwards

I was listening to Federico Viticci on MacStories Unwind+ when he said something that’s stayed with me: It’s creativity that moves humanity forwards. I’ve been thinking about how little room we sometimes give that idea in the way we talk about work. We talk a lot about getting things done, and we’re getting increasingly good at shortening the distance between having an idea and shipping it. I like being able to make things faster. I’ve got plenty of things I’d like to make. But I also want time to work out what those things could be. Sometimes that means trying something I can’t yet justify, then seeing whether there’s enough in it to carry on. I don’t always know what I’m interested in until I’ve spent a bit of time with it. Making my own typeface is a fairly good example. There were already more than enough fonts I could have used on this site. I wanted to understand how they worked though, and making one gave me a reason to look properly. Once I started using it, I could see…

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