The Dove Fragrance Fiasco and What It Says About American Greed

A few months ago, Unilever announced that it had heard the clamor and would finally deliver. For decades, women around the world have pined for a perfume version of Dove's original beauty bar, a creamy alternative to traditional soap that cleans mainly through synthetic detergents blended into a super-dense cream rather than through saponification. Unilever long ignored the pleas, choosing

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