If X, then Y

For decades I felt that part of my job for my employer was to answer the question: “If X, then Y?” There are countless examples from my career that I could provide, but here are a few that should ring a bell for anyone over cough 30 cough. If broadband internet becomes ubiquitous, more commerce will move online. If bandwidth costs go to near zero, much of the traffic will be video. If everyone owns a mobile phone, their first experience with a website will be mobile. If browsers become capable enough, more software will become web apps. If more commerce and content consumption moves online, ad revenue will become an enormous business. You get the idea. None of the above felt certain before we saw them happen. Using the internet used to be painfully slow. Distributing a 480p video online was very expensive. Software used to come in boxes and was updated once a year. Part of my job was to see these changes coming, think through what they would mean, and help decide what we should do…

Commenting on Bubbles has been removed. Why? If you want to talk about this post, write to the author, use the comments on their blog if it has them, or reply with a "RE:" post on your own blog. Suggestions? feedback@bubbles.town